
Digital Marketing Campaign Manager
1 week ago
Are you a seasoned digital marketing professional looking to elevate your career in Paid Advertising?
About the RoleWe are seeking a skilled PPC Optimization Specialist to manage and optimize our paid campaigns, driving traffic, increasing conversions, and maximizing ROI.
- Audit existing campaigns to identify areas for optimization and improvement, ensuring seamless execution and maximum impact.
- Create, manage, and optimize high-performing PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels, to achieve our business objectives.
- Conduct thorough audience and keyword research, configure conversion tracking, and enhance landing page performance to boost campaign effectiveness.
- Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement, making data-driven decisions to drive results.
- Collaborate closely with stakeholders to align PPC campaigns with overall marketing strategies and objectives.
- Stay up-to-date with industry trends and best practices in PPC advertising to continually improve campaign performance.
To excel in this role, you will need:
- A strong analytical mindset and ability to interpret complex campaign data to inform strategic decisions.
- Prior experience as a PPC Specialist or similar role, with a proven track record of success in managing and optimizing PPC campaigns.
- Extensive knowledge of PPC platforms, including Google Ads and Bing Ads, with expertise in configuring and optimizing ad groups, ads, and bid strategies.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Google Ads certification is a plus, but not required. You must have a Bachelor's degree in Marketing, Advertising, or a related field.
We offer a dynamic work environment that fosters growth, innovation, and teamwork. As a PPC Optimization Specialist, you will have the opportunity to:
- Work with a talented team of marketing professionals who share your passion for digital marketing.
- Develop and implement cutting-edge PPC strategies that drive business results.
- Stay ahead of the curve with ongoing training and education in the latest PPC tools and technologies.
- Enjoy a competitive salary and benefits package that reflects your value to the organization.
If you're a motivated and detail-oriented individual with a passion for Paid Advertising, we encourage you to apply for this exciting opportunity
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