PPC Strategy Manager

4 days ago

Manila, National Capital Region, Philippines beBeeOptimization Full time $80,000 - $100,000
Job Title: PPC Optimization Specialist

As a seasoned PPC professional, you will take charge of managing and optimizing PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels. Your role will involve working closely with stakeholders to understand our marketing objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

  1. Audit Existing Campaigns

You will be responsible for auditing existing campaigns to identify areas for optimization and improvement. This will involve analyzing campaign data and metrics to identify trends, opportunities, and areas for improvement.

Manage and Optimize PPC Campaigns

Creating, managing, and optimizing PPC campaigns across multiple platforms is a key responsibility of this role. You will configure conversion tracking, enhance landing page performance, and ensure that campaigns are aligned with overall marketing objectives.

Conduct Audience and Keyword Research

Conducting thorough audience and keyword research is essential in developing effective PPC strategies. You will analyze comments on platforms like Facebook and Reddit to gain deep insights into our target audience.

Analyze Campaign Data and Metrics

Analyzing campaign data and metrics is crucial in identifying trends, opportunities, and areas for improvement. You will use this analysis to optimize campaigns and improve their performance.

Deep-Dive Analysis on Conversions

Performing deep-dive analysis on conversions is necessary to understand conversion factors and obstacles. This will enable you to optimize campaigns and improve their ROI.

Collaborate with Stakeholders

Collaboration with stakeholders is key to aligning PPC campaigns with overall marketing objectives. You will work closely with stakeholders to understand their needs and develop effective PPC strategies.

Stay Up-to-Date with Industry Trends

Staying up-to-date with industry trends and best practices in PPC advertising is essential in delivering high-quality results. You will continuously update your knowledge and skills to stay ahead of the curve.

Requirements

To succeed in this role, you must possess:

  • Strong Analytical Skills

Ability to interpret campaign data to drive results.

PPC Experience

Prior experience as a PPC specialist or similar role.

Knowledge of PPC Platforms

Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.).

Proficiency in Managing PPC Campaigns

Ability to manage and optimize PPC campaigns.

Keyword Research and Ad Copy Optimization

Ability to conduct keyword research and optimize ad copy.

Excellent Communication and Collaboration Skills

Excellent communication and collaboration skills to work effectively with stakeholders.

Google Ads Certification

Google Ads certification is a plus but not required.

Marketing Education

Bachelor's degree in Marketing, Advertising, or a related field.

Conversion Optimization

Lead Generation Conversion Optimization and e-commerce conversion optimization experience.

Campaign Setup and Testing

Experience in setting up and testing campaigns from scratch.

Default Settings Knowledge

Knowledge of default settings at various paid campaign sources and understanding which settings should be left on or turned off.

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