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Digital Marketing Specialist
1 month ago
The ideal candidate will possess a strong background in digital marketing, social media management, and website content management.
Key Responsibilities:- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content.
- Create and curate engaging content for social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others.
- Plan and execute content calendars.
- Prepare reports on social media performance and provide insights for improvement.
- Assist in the execution of digital marketing campaigns.
- Oversee website content updates and ensure it is aligned with current marketing initiatives.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience as a Social Media Specialist or similar role.
- Experience in digital marketing, website/social media management, and online advertising.
- Experience managing social media accounts for businesses, preferably with experience managing Australian social media accounts.
- Strong knowledge of various social media platforms and best practices.
- Excellent written and verbal communication skills.
- Basic knowledge of web design and development.
- Familiarity with SEO, web traffic metrics, and social media KPIs.
- Analytical mindset with the ability to interpret social media metrics.
- Creative thinker with a passion for social media and digital marketing.