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Digital Content Specialist

1 week ago

Manila, National Capital Region, Philippines The Orange Company Inc. Full time

Job Title

The Orange Company Inc. is seeking a skilled Brand Messaging Expert to join our team and help drive our marketing efforts forward. As a key member of our content creation team, you will be responsible for crafting engaging and compelling written content that resonates with our target audience.

About the Role

We are looking for a highly talented and versatile writer who can create high-quality content across various channels, including websites, blogs, social media, email campaigns, and advertising materials. If you have a passion for storytelling and a strong command of language, we want to hear from you.

Key Responsibilities

  1. Content Creation
    Create clear, persuasive, and engaging copy for marketing materials such as websites, blogs, social media posts, email campaigns, press releases, and advertisements.
  2. Crafting Brand Messaging
    Develop and refine the brand's voice and messaging across all content pieces. Maintain consistency in tone, style, and messaging per the brand guidelines.
  3. Collaboration and Support
    Collaborate with digital marketing, brand activation, and design teams to create content that supports broader marketing strategies and business objectives.
  4. Content Optimization
    Optimize content for SEO to improve visibility and search engine rankings.
  5. Research and Analysis
    Perform thorough research on industry trends, target audiences, and competitors to inform content creation.

Requirements

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
  • Proven experience as a Copywriter, Content Writer, or similar role in a marketing or advertising setting.
  • Exceptional writing, editing, and proofreading abilities.
  • Strong understanding of SEO principles and digital content best practices.