Digital Marketing Strategist

23 hours ago

Ayala Alabang, National Capital Region, Philippines beBeeInfluencer Full time ₱2,000,000 - ₱3,000,000
Job Overview

The role of an Influencer Marketing Specialist revolves around devising and executing marketing strategies that leverage influencers to boost brand awareness, drive engagement, and propel conversions. This position demands a creative thinker with strategic prowess and results-driven approach.

Key Responsibilities:
  • Conceive influencer marketing plans aligned with overall marketing objectives, brand goals, and measurable KPIs.
  • Identify and engage influencers who resonate with the brand, target audience, and campaign goals.
  • Foster strong, professional relationships with influencers, agencies, and brand partners.
  • Manage campaign timelines, content creation, and deliverables in collaboration with influencers and the marketing team.
  • Provide creative direction and review influencer content to ensure it aligns with brand identity and campaign messaging.
  • Utilize analytics tools to measure performance, generate reports, and optimize future marketing initiatives.
  • Collaborate across teams to ensure seamless integration of campaigns into broader marketing efforts.
Requirements:
  • At least 1 year of proven experience in influencer marketing, with a solid background in broader marketing campaigns.
  • Exceptional relationship-building, negotiation, and communication skills.
  • In-depth understanding of social media platforms, influencer trends, digital marketing strategies, and audience engagement tactics.
  • Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies.
  • A creative and passionate mindset for digital marketing, brand storytelling, and campaign innovation.

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