Digital Healthcare Strategist

2 days ago

Angeles City, Central Luzon, Philippines beBeeMarketing Full time ₱800,000 - ₱1,500,000
Job Title:

Media Buyer

Overview:

At the forefront of innovative healthcare marketing, we combine medical expertise with data-driven strategies to educate and serve patients.

We deliver elevated allergy care through rigorous scientific research and personalized treatments. Our forward-thinking approach bridges clinical messaging with marketing strategies to ensure accurate product science and patient education goals.

Key Responsibilities:
  • Negotiate advertising space across channels—social media, programmatic, search, and traditional outlets—to maximize return on investment.
  • Design and implement media plans aligned with clinical messaging and health outcomes.
  • Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
  • Bridge clinical/educational insight with marketing strategies to ensure media placements accurately reflect product science and patient education goals.
  • Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
  • Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Ideal Background and Qualifications:
  • Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
  • Proven media-buying experience—particularly in healthcare, wellness, or education sectors.
  • Strong analytical skills and comfort with performance metrics and digital tools.
  • Excellent negotiation acumen—especially in high-value digital media environments.
  • Effective communication across teams, with attention to clinical accuracy and educational integrity.
  • Flexible availability to align with patient education campaigns and team collaboration.

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