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E-commerce Strategist
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The Head of E-commerce is responsible for overseeing and managing the retail company's online sales and presence. This role involves developing strategies to enhance online traffic, optimize digital marketing campaigns, and improve the overall customer experience.
Key Responsibilities:- e-Commerce Strategy Development: Develop and implement e-commerce strategies to drive online sales growth.
- Online Store Management: Manage the online store, ensuring smooth operations, optimal user experience, and website functionality.
- Digital Marketing Campaigns: Oversee digital marketing campaigns, including SEO, SEM, email marketing, and social media.
- Analytics and Optimization: Monitor website performance, customer behavior, and conversion rates, using analytics tools to optimize results.
- Collaboration with Merchandising Team: Collaborate with the merchandising team to manage online product assortment, pricing, and promotions.
- Logistics and Supply Chain Management: Work with logistics and supply chain teams to ensure efficient order fulfillment and timely delivery.
- Industry Trends and Compliance: Stay updated on industry trends, competitor strategies, and emerging e-commerce technologies; Ensure compliance with e-commerce regulations, data privacy laws, and best practices.
