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Global Marketing Manager
2 weeks ago
About Us:
San Miguel Corporation is a leading company in the FMCG industry, with a strong presence in North America. Our team is looking for an experienced professional to join us as an Export Product Strategist.
Job Summary:
We are seeking a highly skilled Export Product Strategist to develop and execute marketing programs and new products aligned with our key marketing strategies while ensuring product compliance and trademark protection.
Main Responsibilities:
- Market Research and Analysis:
- Conduct regular competitive market scans, market trend analysis, and offtake assessments.
- Collaborate with Consumer Insights Group (CIG) and Product Development team in conducting appropriate market research that will aid in identifying opportunities in the market.
- Brand/Product Strategy:
- Work with the Exports Product Manager in developing the strategies and programs for the Marketing Plan for North America focusing on the 4Ps – product portfolio, place/distribution, pricing, and promotions.
- New Product Development and Compliance:
- Lead in the development of new product launches, product harmonization/transition, and compliance projects.
- Conduct regular compliance checks with stakeholders to ensure alignment with the latest market regulations.
- Brand Building Activities and Promotions Implementation:
- Design marketing activities and promotions for both nationwide rollout and customer/area-specific, coordinating with various stakeholders within and outside the organization to ensure timely and proper execution of these initiatives.
- Financial Management:
- Conduct regular pricing review to ensure competitiveness and analyzes how pricing structures impact the product pricing and profitability.
- Propose price adjustments to meet pricing strategies and financial targets.
- Manage spending effectively.
- Management Reporting:
- Assist in preparing regular management presentations and other ad-hoc reports.
- Co-chair marketing-led meetings.
- Align expense monitoring with management.
- Other Functions:
- Collaborate with Sales Team in providing necessary documents to protect trademarks.
- Work with Exports team in ensuring accurate volume forecasting and management of customized raw materials, packaging, and finished goods.
- Engage with industry partners to identify insights and opportunities for expanding the exports business.
- Manage administrative requirements of the marketing organization.
Requirements:
To be successful in this role, you should have a strong educational background in Marketing, Management, or Business Administration, and at least 3-4 years of experience in brand management in an FMCG company. You should also be willing to work beyond regular working hours as necessary due to time zone differences.
Benefits:
This role offers a competitive salary package, including benefits such as health insurance, retirement plan, and paid time off.