Digital Communications Specialist
2 months ago
We are seeking a highly skilled Social Media Specialist to enhance our brand's online presence and engage our audience across multiple platforms. This role is responsible for creating compelling content, fostering interactions, and tracking engagement to support our business goals.
Key Responsibilities:
- Develop and Execute Social Media Strategies: Create and implement social media strategies aligned with company objectives to increase brand awareness and drive engagement.
- Content Creation and Scheduling: Develop, schedule, and post engaging content across social media platforms, including text, images, and videos.
- Engage with the Online Community: Respond to comments, messages, and reviews on social media platforms to build a positive brand image and foster customer loyalty.
- Track and Analyze Performance: Monitor and analyze social media performance metrics to identify areas for improvement and optimize strategies.
- Stay Up-to-Date with Industry Trends: Stay informed about the latest social media trends, competitor activities, and industry developments to refine our social media strategies.
- Collaborate with Marketing and Design Teams: Work closely with the marketing and design teams to ensure cohesive branding across all social media platforms.
Requirements:
- Proven Experience: Proven experience as a Social Media Specialist or in a similar role, with a strong understanding of social media platforms and their capabilities.
- Knowledge of Social Media Platforms: Strong knowledge of major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Experience with Social Media Management Tools: Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, or Buffer.
- Excellent Communication Skills: Excellent communication, writing, and editing skills, with the ability to create engaging content and respond to customer inquiries.
- Creative Thinking: Creative thinker with a keen eye for detail, able to develop innovative social media strategies and content.
- Education: Bachelor's degree in Marketing, Communications, or a related field (preferred).
Preferred Qualifications:
- Paid Social Media Advertising: Experience with paid social media advertising, including Facebook Ads and LinkedIn Ads.
- Graphic Design Skills: Familiarity with graphic design tools, such as Canva, Adobe Photoshop, or Capcut.
- SEO and Web Traffic Metrics: Basic understanding of SEO and web traffic metrics, with the ability to analyze and optimize social media performance.
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