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Brand Management Leader

2 weeks ago

Taguig, National Capital Region, Philippines Colgate Full time
About the Role

As a Senior Brand Manager, you will be responsible for handling all elements of the marketing mix, improving areas relative to the category brand, and recommending actions for improvement. You will understand and embrace global equity and brand strategies while ensuring creative and flawless execution.

Your Key Responsibilities
  • Develop and implement marketing plans that align with the company's overall strategy.
  • Manage the brand profit and loss statements, controlling pricing, monitoring costs, and managing advertising expenses.
  • Prepare annual and mid-year business plans and present them to local, regional, and corporate management as needed.
  • Lead media planning and on-going flowchart management.
  • Supervise research grids for the category and insights development, building recommendations and action plans.

Requirements

  • Bachelor's degree in any business course.
  • 5+ years in product management.
  • FMCG experience.
  • Identifies and implements standard methodologies for measuring and reporting digital KPIs.
  • Hands-on experience with branding and digital marketing from concept to execution.
  • Proven communication skills, capable of raising consensus at all levels: peers, executives, team members.