Senior Brand Manager

3 weeks ago

Taguig, National Capital Region, Philippines Omoda & Jaecoo Philippines Full time

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HR Manager at British United Automobiles Inc; British Racing Cars, Inc; British Bespoke Automobiles, Inc.; British Iconic Cars, Inc.

As our Brand Manager, you will play a key role in shaping OMODA & JAECOO's brand identity in the Philippine market. This includes driving brand localization strategies, managing brand communications, and leading the execution of high-impact marketing initiatives.

Key Responsibilities:

  • Work closely with the Chinese Director in managing brand-related operations.
  • Develop and execute localized brand positioning, communication strategies, and brand campaigns.
  • Lead brand activation efforts including product launches, events, motor shows, and dealer-led promotions.
  • Manage relationships and bidding processes with third-party communication and PR agencies.
  • Oversee the creation and distribution of localized marketing and communication materials.
  • Monitor media performance, manage social media engagement, and handle crisis communication.
  • Support dealer marketing efforts and ensure alignment with national brand strategy.
  • Build and lead a strong local brand team.

Qualifications:

  • Education: Bachelor's degree or higher in Journalism, Media, Marketing, Advertising, or related fields.
  • Experience: Minimum of 8 years of brand management experience in the automotive industry. Experience with Japanese auto brands is a strong advantage.
  • Proven track record in brand strategy development, communications planning, and campaign execution.
  • Strong network of third-party agency partners and experience managing external vendors.
  • Deep understanding of media ecosystems and consumer behavior in the local market.
  • Knowledge in SUVs and new energy vehicles; skilled in identifying product selling points and crafting compelling narratives.
  • Exceptional creativity, planning, and team leadership skills.
  • Language: Proficient in English (Mandarin is a plus but not required).

Ready to take part in the future of mobility with a bold new brand?

Apply now and drive change with OMODA & JAECOO PHILIPPINES.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Product Management

Industries

Motor Vehicle Manufacturing

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