PPC Campaign Lead

2 weeks ago


Cebu City, Central Visayas, Philippines LegalMatch Full time

In this dynamic role as a PPC Campaign Lead at LegalMatch, you will be responsible for managing our paid campaigns and lead-generation initiatives from concept to delivery. Your attention to detail and ability to meet efficiency targets will be crucial in driving business success.

Your key responsibilities include:

  1. Developing and executing comprehensive PPC strategies across multiple digital channels, including ad creation and optimization.
  2. Closely monitoring campaign performance and providing timely recommendations for improvement.
  3. Ongoing daily bidding adjustments to optimize campaign ROI.
  4. Preparing regular analysis and reports of campaign performance, highlighting areas for improvement.
  5. Presenting campaign findings and insights to stakeholders to inform strategic decisions.
  6. Conducting trend analysis and making informed recommendations to drive business growth.
  7. Implementing effective cost control measures throughout the campaign lifecycle.
Requirements

To excel in this role, you will need:

  • At least 1-2 years of experience as a PPC Campaign Lead or similar role.
  • A proactive, meticulous, and results-driven approach to work.
  • Strong analytical skills to drive data-driven decision-making.
  • A data-driven mindset with excellent analytical skills.
  • Excellent English language skills and grammar.
  • Proficiency in MS Excel and experience with LinkedIn Ads and Facebook Business.


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