Senior PPC Marketing Specialist

2 weeks ago


Cebu City, Central Visayas, Philippines LegalMatch Full time

As a seasoned Senior PPC Marketing Specialist at LegalMatch, you will be responsible for spearheading our paid campaigns and lead-generation initiatives. Your keen eye for lead volume and efficiency targets will be instrumental in helping the team achieve its goals.

Your key responsibilities include:

  1. Conceptualizing and executing a variety of PPC campaigns across multiple digital channels, including creating engaging ads and optimizing existing ones.
  2. Closely monitoring existing campaigns and providing actionable recommendations on how to enhance their performance.
  3. Daily bidding adjustments to optimize campaign ROI.
  4. Preparing detailed analysis and reports of campaigns, offering data-driven insights to stakeholders.
  5. Presenting findings and insights to senior stakeholders to inform strategic decisions.
  6. Analyzing trends and making informed recommendations to drive business growth.
  7. Ensuring effective cost control measures are implemented throughout the campaign lifecycle.
Key Requirements

To succeed in this role, you will need:

  • At least 1-2 years of experience as a Senior PPC Marketing Specialist or similar role.
  • A proactive, meticulous, and results-driven approach to work.
  • Strong critical thinking and analytical skills to drive data-driven decision-making.
  • A data-driven mindset with excellent analytical skills.
  • Excellent English language skills and grammar.
  • Proficiency in MS Excel and experience with LinkedIn Ads and Facebook Business.


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