Bar Public Relations Specialist
1 week ago
We are seeking a skilled Bar Public Relations Specialist to join our team at Marivent Hotels and Resorts Inc. This role is responsible for developing and implementing comprehensive PR strategies that align with the bar's marketing goals and brand identity.
Main Responsibilities:
- Develop and implement PR strategies that align with the bar's marketing goals and brand identity.
- Build and maintain relationships with local media, influencers, and bloggers.
- Plan and execute promotional events, tastings, and launches to engage the community and increase visibility.
- Oversee the bar's social media accounts, creating engaging content and responding to inquiries and comments.
- Monitor industry trends and competitor activities to identify opportunities for outreach and partnerships.
- Write and edit promotional materials, newsletters, and website content to ensure brand consistency and accuracy.
- Assist in managing communication during any crises or negative publicity.
- Track and analyze the effectiveness of PR campaigns and events, providing reports and recommendations for improvement.
Requirements:
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
- Proven experience in PR, marketing, or a related role, preferably within the hospitality industry.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Proficient in social media platforms and PR tools.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creativity and a passion for the bar and hospitality industry.
- Strong networking abilities and relationship-building skills.
- Knowledge of bar trends and customer preferences.
- Flexibility to work evenings and weekends as needed for events.
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