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Public Relations Officer

2 weeks ago

Makati City, National Capital Region, Philippines RRJR 888 MOTORCYCLE REPAIR SHOP Full time

Job Summary:

We are seeking a creative and results-driven Public Relations Officer to join our dynamic marketing team for RRJR 888 MOTORCYCLE REPAIR SHOP. The role will be responsible for identifying, engaging, and managing relationships with influencers, affiliates, and other media personalities to enhance brand presence and drive engagement.

Key Responsibilities:

  1. Influencer/Affiliate/Media Personnel Identification and Outreach
    - Research and identify potential influencers, affiliates, brand ambassadors, media personnel across various social media platforms.
    - Develop and maintain a database of influencers relevant to our brand.
    - Conduct outreach to influencers and manage initial communications to gauge interest and alignment.
  2. Campaign Management
    - Assist in the development and execution of influencer marketing campaigns.
    - Coordinate with influencers to ensure campaign deliverables are met, including content creation, posting schedules, and compliance with brand guidelines.
    - Track and manage influencer contracts, deliverables, and payments.
  3. Relationship Building
    - Build and nurture long-term relationships with influencers to foster brand loyalty and repeat collaborations.
    - Act as the main point of contact for influencers, addressing their questions and concerns promptly.
  4. Content Review and Approval
    - Review influencer content to ensure it aligns with brand standards and campaign objectives.
    - Provide feedback and guidance to influencers to optimize content performance.
  5. Performance Tracking and Reporting
    - Monitor and analyze the performance of influencer campaigns using relevant metrics (e.g., engagement, reach, conversions).
    - Prepare regular reports on campaign performance and provide insights and recommendations for future initiatives.
  6. Trend Analysis
    - Stay up-to-date with industry trends, platform updates, and best practices in influencer marketing.
    - Provide recommendations on how to incorporate new trends and strategies into our influencer marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 1-2 years of experience in influencer marketing, social media, digital marketing, or a related field is an advantage but fresh graduates are welcome to apply.
  • Experience working with influencers or managing social media accounts is a plus.

Skills:

  • Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Strong organizational and project management skills.
  • Ability to analyze data and provide actionable insights.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and social media management tools (e.g., Hootsuite, Sprout Social).

Benefits:

  • Competitive salary and benefits package.
  • Opportunity for professional growth and development.
  • Government Mandated Benefits (SSS, Pag-ibig, Philhealth)