Social Media Campaign Lead

5 days ago


Manila, National Capital Region, Philippines MicroSourcing Full time
About MicroSourcing
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. As a Social Media Campaign Lead, you will be part of a team that celebrates diversity and fosters an inclusive culture. Our commitment to 100% YOU is not merely a slogan – it's our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth.

Your Role
You will develop and execute highly effective advertising campaigns across Meta platforms, encompassing tasks from audience research to campaign optimization, ensuring maximum ROI and customer engagement. You will also design visually appealing and engaging ad creatives using Canva or Adobe Suites, including various ad formats such as instant experiences, carousel ads, and catalog ads.

Key Responsibilities
  • Ensure that ad visuals and messaging align with brand guidelines and resonate with target audiences.
  • Conduct A/B testing and implement optimization strategies to enhance ad performance and achieve campaign objectives.

Requirements
A Social Media Campaign Lead with a proven track record of driving results for ecommerce and lead generation clients is required. You must have minimum 2 years of experience with building Meta ads and proficiency in Canva or Adobe Suites for designing ad creatives. In-depth knowledge of Meta Ads Manager and other relevant advertising tools and platforms is required.

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