Marketing Director

2 weeks ago


Quezon City, National Capital Region, Philippines A&A Outsourcing Inc. Full time
Main Responsibilities:

The Marketing Manager will be responsible for driving total portfolio growth's preference amongst target consumers. He/She will develop the marketing strategy of total portfolio/brands and bring strategy to life through commercial executions and communications. He/She will also be responsible for translating marketing strategy to sales plans, driving growth in key channels.

Key Accountabilities:

• Develop an in-depth understanding of consumers and competitors – the business environment in which the brands compete including category segments, channels, and target audience through the analysis of available data and information.
• Support the formation of a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, and well-crafted portfolio and mix, giving the brand both short- and long-term wins.
• Craft robust communication strategy for brand campaigns with convincing and appealing assets, delivering single-minded messaging to consumers in the most effective channels for the target audience.
• Strategic project management, building project timelines and defining key milestones and responsibilities for effective progress and On Time in Full (OTIF) launches of marketing communications & executions.
• Translate marketing strategy and plans for commercial teams and close coordination with sales team to ensure executions aligned to strategy.
• Identify issues and opportunities in the consumer journey across different touchpoints and optimize for higher conversion & translation to sales.
• Close coordination with the commercial teams on marketing executions.
• Develop digital marketing strategy that optimizes online consumer journey and links offline to online with a seamless omni-channel approach.
• Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms.
• Monitor ad performance on dashboard based on objectives set.
• Maximize digital channels to drive awareness & conversion.

Requirements:

• Leadership skills
• Business Acumen and Strategic Thinking
• Agility
• Consumer-focused mindset
• Graduate of any Business related or IT related course
• With at least 10 years' experience in marketing and 5 years as Manager
• With experience in IT related industry specifically retail, e-commerce, and IT outsourcing
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