Data-Driven Digital Marketing Specialist

Talent Attraction and Employer Branding Specialist

Your potential has a place here with our award-winning employment experience. As a Talent Marketing Demand Generation Senior Specialist working remotely, you'll be part of bringing humanity to business.

What You'll Do

You will drive and optimize digital talent attraction efforts through analytics and technical oversight. This highly collaborative role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility—supporting global hiring and engagement goals.

Daily Responsibilities

• Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
• Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
• Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
• Provide ad-hoc analysis and insights to inform monthly channel strategies.
• Oversee digital experimentation setup, measurement, and reporting across all channels.
• Evaluate inbound data integrity and recommend database changes to support marketing requirements.
• Configure and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.
• Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
• Maintain data accuracy and reliability by monitoring and cleansing it routinely.
• Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO.
• Support marketing teams on tools, processes, and best practices to drive adoption and efficiency.
• Stay up-to-date with tool updates, releases, and implement relevant enhancements.
• Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.

What We're Looking For

• 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
• 2+ years as a marketing automation developer/admin.
• Strong understanding of marketing processes, lead management, and demand generation strategies.
• Advanced Excel data modeling and forecasting experience.
• Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
• Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
• Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
• Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
• Ability to distill insights from large datasets and tell a compelling data story for all organizational levels.
• Excellent communication, organizational, and project management skills; detail- and results-oriented.
• Ability to thrive in a fast-paced, constantly evolving environment.

What We Offer

• A supportive work environment that fosters career growth and professional development.
• An inclusive culture and community-minded organization where giving back is encouraged.
• A global team of curious lifelong learners guided by our company values.
• A competitive compensation package and performance bonus opportunities.

About Us

We are committed to making customers happy by delivering exceptional service and technology. Our award-winning employment experience offers a dynamic, family-friendly atmosphere with opportunities for growth and professional development.