Marketing Campaign Specialist

2 days ago

Cavite City, Calabarzon, Philippines beBeeEmail Full time ₱4,000,000 - ₱6,000,000

Email Marketing Specialist

We are seeking a skilled Email Marketing Specialist to join our team. The ideal candidate will have experience in email marketing and digital marketing, with a strong analytical mindset.

About the Role

This role is responsible for planning, developing, and executing comprehensive email marketing campaigns to drive customer engagement, retention, and revenue growth.

  • Campaign creation: Design and execute email marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies.
  • Email database management: List building, segmentation, and personalisation to maximise deliverability and engagement rates.
  • Create compelling email content: Align with brand guidelines and drive conversions.
  • Monitor email deliverability: Manage sender reputation and ensure compliance with email marketing regulations.

Key Responsibilities

The successful candidate will be responsible for:

  1. Setting up and creating email flows, including filters, draft email/SMS messages, time delays, and property profile updates.
  2. Reviewing flow performance regularly and reporting back on any insights and optimisations.
  3. A/B testing: Continuously improving campaign performance on subject lines, content, send times, and design elements.
  4. Automated email sequences: Welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.

Requirements

To be successful in this role, you will need:

  • Minimum 2-3 years of email marketing or digital marketing experience.
  • Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools.
  • Proficiency in HTML/CSS for email template customization and troubleshooting.
  • Strong analytical skills with experience in email marketing metrics and performance optimisation.

Benefits

This role offers the opportunity to work with a leading organisation and contribute to the development of our email marketing strategy.

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