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Senior Marketing Strategist

2 weeks ago

Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is a leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets.

About the Opportunity

This is an excellent chance to join a dynamic team and contribute to making insurance accessible and beneficial for all.

Key Responsibilities
  • Lead product verticals in driving sustainable business growth through innovative marketing strategies and tactics
  • Develop and execute comprehensive marketing plans to build brand awareness, drive customer acquisition, and enhance customer retention
  • Collaborate with cross-functional teams to design and implement integrated marketing campaigns that meet business objectives
  • Manage and optimize marketing budgets to maximize ROI and achieve business goals
Requirements

We are looking for someone with:

  • Bachelor's Degree, ideally in business or marketing
  • 5+ years of marketing and campaign experience, including campaign management and digital media planning experience
  • Experience in ecommerce, finance, banking, fintech, or personal finance industries preferred
  • Ability to manage multiple campaigns at any one time to achieve the best sales results