Digital Marketing Content Specialist

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeContent Full time $60,000 - $80,000
Marketing Content Strategist Job Description

About the Role

We are seeking a proactive and organized marketing content strategist to develop and execute impactful content supporting our marketing initiatives. This role offers flexibility, growth potential, and the opportunity to create engaging content for our B2B audience.

Key Responsibilities:

  1. Develop email campaigns, landing pages, guides, and sales collateral that effectively communicate our value to customers.
  2. Manage end-to-end execution of email marketing campaigns, from creation to performance tracking.
  3. Support Sales and Customer Success teams by enhancing sales decks, presentations, and product overviews, ensuring consistent and impactful messaging.
  4. Design adaptable templates for various industry partners, channels, and products, making our marketing processes efficient and scalable.
  5. Stay current with B2B content best practices, leveraging industry research and examples to create data-driven content.
  6. Maintain organized records of campaign tracking, target audiences, and engagement metrics, executing campaigns with accuracy and attention to detail.

What We're Looking For

  • Independent and Resourceful: Work with minimal supervision, bringing projects to completion with initial direction, and iterates for improvement.
  • Collaborative Communicator: Communicate effectively with cross-functional teams to align content with goals, ensuring seamless collaboration.
  • Eager Learner: Keep up-to-date with B2B marketing trends and techniques, incorporating them into content to keep our brand competitive.
  • Analytical and Data-Driven: Approach content with an analytical mindset, tracking key metrics to drive informed decisions.
  • Creative and Brand-Aligned: Balance creativity with brand consistency, delivering engaging and visually cohesive content.
  • Goal-Oriented: Prioritize content that meets strategic goals, driving user engagement and supporting customer acquisition.
  • Technical Competency: Skilled in HubSpot, Google Analytics, Adobe Creative Suite, and Canva, with familiarity with Google Suite and Slack.

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