
Digital Marketing Professional
1 week ago
The position of Marketing Specialist focuses on expanding the company's online presence through strategic marketing campaigns.
- Manage and optimize paid search campaigns to maximize return on investment (ROI).
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Implement local SEO and referral links to enhance the authority of divisional webpages.
- Oversee website management, ensuring it is user-friendly, up-to-date, and optimized for search engines.
- Administer and maintain WordPress websites, including theme and plugin updates, content management, and troubleshooting.
- Monitor and analyze website performance using tools like Google Analytics and provide actionable insights.
- Collaborate with the content team to create engaging and SEO-friendly content.
- Stay up-to-date with the latest digital marketing trends and technologies.
Key responsibilities include:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, preferably in the industry.
- Expert in WordPress site management, including content updates, webpage creation, plugins, and site maintenance.
- Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, and WordPress.
- Strong knowledge of both onsite and offsite SEO best practices.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong communication and interpersonal skills.
- Excellent organizational and project management skills.
This role offers a competitive compensation package, healthcare coverage from day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
Additionally, this position provides opportunities for continuous learning and career advancement, as well as a positive and engaging work environment.
About UsOur organization values diversity and talent, fostering an inclusive culture that celebrates individuals of all races, genders, ethnicities, abilities, and backgrounds.
We prioritize equality, making room for every individual to thrive and contribute to our collective success and growth.
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