Digital Engagement Manager

1 day ago


Taguig, National Capital Region, Philippines Manpower Core Group Inc. Full time
Key Responsibilities
  • Develop and execute lead-nurturing programs and automated workflows
  • Create effective lead-generation strategies using data-driven insights
  • Integrate Marketo with LinkedIn, website tools, and CRM systems for seamless data flow
  • Continuously test and improve email elements for increased open rates and conversions
  • Maintain high deliverability by adhering to best practices and regulations
Requirements
  • Bachelor's degree in Marketing or a related field
  • 5+ years of hands-on experience with Marketo and Salesforce Marketing Cloud
  • Proven track record of creating successful lead-nurturing campaigns
  • Experience integrating Marketo with other platforms
  • Strong analytical and data-driven decision-making skills


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