
Marketing Strategist for the Construction Sector
1 week ago
This role focuses on driving marketing strategies that meet the unique needs of the construction industry.
- Job Responsibilities:
- Develop and implement targeted digital marketing campaigns to reach a wider audience within the construction sector.
- Manage and create engaging social media content tailored to the construction industry's specific interests.
- Conduct thorough SEO and keyword research to enhance online presence and visibility.
- Run paid advertising campaigns on platforms like Google Ads and Facebook to target key demographics.
- Analyze campaign performance and provide actionable recommendations for improvement.
- Design and execute email marketing campaigns to nurture leads and increase conversion rates.
- Monitor and manage website analytics to optimize user engagement and experience.
- Stay up-to-date with the latest trends and innovations in the construction industry and digital marketing.
- Collaborate with the sales team to align marketing efforts with business objectives.
Required Skills and Qualifications:
- Education:
- Bachelor's degree in any field or relevant professional certification in marketing or business-related courses.
- Experience:
- 2+ years of experience in social media or 1-2 years in digital marketing.
- Skills:
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Familiarity with the construction industry's marketing landscape is a plus.
- Excellent English communication skills, both written and verbal (at least B2 level).
- Solid organizational and time management skills.
- Knowledgeable in layouts, typography, print, and web design.
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software.
- A compelling portfolio of work showcasing a wide range of creative projects.
Benefits:
- Health Insurance: Comprehensive coverage for employees and their families.
- Performance Incentives: Rewards for meeting and exceeding targets.
- Job Security and Stability: Long-term career opportunities and stability.
- Paid Training: Opportunities for skill development and growth.
- Inclusive Culture: A welcoming and diverse workplace environment.
- Upskilling Opportunities: Regular training and education programs.
- 100% Work-From-Home: Flexible work arrangements for maximum productivity.
- Exceptionally Supportive Team: Collaborative and supportive colleagues.
- Opportunities for Career Growth: Paths for advancement and professional development.
- Fun Work Environment: A positive and engaging workplace culture.
- Holiday & Overtime Pay: Generous compensation for hard work and dedication.
Schedule and Location:
This role operates on US work hours, with flexible schedules from 20-40 hours per week. The position is remote-friendly, allowing for maximum flexibility and work-life balance.
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