Digital Marketing Specialist for Education Sector

2 days ago


Cebu City, Central Visayas, Philippines beBeeMarketing Full time ₱5,000 - ₱8,000
Job Overview

In this role, you will be responsible for driving comprehensive digital marketing campaigns to enhance the online presence of our clients in the Vocational Education and Training (VET) sector.

The position involves conducting technical SEO fixes to improve website performance and search engine indexing, implementing on-page SEO strategies, and executing off-page SEO initiatives.

You will also create and optimize blog content using AI tools like ChatGPT and Grok to support content marketing efforts.

Additionally, you will analyze reports and analytics from tools like SEMrush, Google Analytics, Google Search Console, and Google Tag Manager to fine-tune websites for improved traffic and conversions.

Key Responsibilities
  • Develop and execute digital marketing strategies to enhance online presence
  • Conduct technical SEO fixes to improve website performance and search engine indexing
  • Implement on-page SEO strategies, such as optimizing course information for targeted keywords
  • Execute off-page SEO initiatives, including link-building to enhance domain authority
  • Create and optimize blog content using AI tools
  • Analyze reports and analytics to fine-tune websites for improved traffic and conversions
Requirements
  • Proven experience in digital marketing services with advanced proficiency in tools like SEMrush, Google Analytics, Google Search Console, and Google Tag Manager
  • Bonus skills: Experience with Google Ads, including setting up and managing campaigns, as well as website development using WordPress and Elementor
  • Formal qualifications or certifications in marketing, digital marketing, or SEO
  • A minimum of 3 years of experience working in an agency setting, specifically within a digital marketing agency


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