E-Commerce Business Development Manager
4 days ago
Job Overview:
We are seeking a highly motivated and results-driven E-Commerce Manager to oversee and grow our online sales channels. The ideal candidate will be responsible for managing our e-commerce platform, social commerce strategies (including TikTok live selling), and digital marketing efforts to drive revenue, customer engagement, and brand growth.
Main Responsibilities:
- E-commerce Strategy & Operations:
- Develop and execute e-commerce strategies to increase sales and customer retention.
- Manage and optimize the company's e-commerce website, TikTok Shop, Shopee, Lazada, or other online marketplaces.
- Ensure smooth order fulfillment, logistics, and customer service operations.
- Live Selling & Social Commerce:
- Oversee TikTok live selling campaigns and collaborate with influencers or hosts.
- Plan and execute engaging live-selling sessions to maximize conversions.
- Analyze live-selling performance and implement strategies for improvement.
- Digital Marketing & Advertising:
- Manage online marketing campaigns, including paid ads (Facebook Ads, TikTok Ads, Google Ads).
- Optimize SEO, content marketing, and email marketing strategies.
- Track and analyze digital marketing performance to improve ROI.
- Sales & Performance Tracking:
- Monitor key performance indicators (KPIs) such as conversion rates, traffic, and revenue.
- Analyze sales data and market trends to identify opportunities for growth.
- Prepare regular reports and insights for senior management.
- Team & Vendor Management:
- Coordinate with internal teams, such as designers, developers, and customer support.
- Manage relationships with third-party vendors, logistics providers, and online marketplaces.
- Train and guide live sellers and digital marketing teams for optimized performance.
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