Ecommerce Brand Strategist

13 hours ago

San Fernando, Central Luzon, Philippines beBeeMarketer Full time $60,000 - $90,000
Job Overview

This position involves overseeing and optimizing an online store. As a key figure, you will be responsible for managing all aspects of the platform to meet business objectives.

You'll be tasked with maintaining brand consistency, enhancing site performance, and executing marketing campaigns that drive traffic, conversions, and customer loyalty.


About This Role

This is a results-driven position that combines strategy and hands-on execution. You'll work closely with cross-functional teams to ensure a consistent brand message across all touchpoints.

Analyze market trends and competitor activity to inform brand positioning and new product launches.

You will also be responsible for monitoring, analyzing, and reporting on key e-commerce metrics such as sales, conversion rates, average order value (AOV), and customer lifetime value (CLV).


Main Responsibilities
  • Store Management & Operations: Oversee the day-to-day operations of the online store, including product listings, inventory management, and order fulfillment processes.
  • Brand & Marketing Strategy: Develop and implement multi-channel brand marketing campaigns across digital and experiential platforms.
  • Performance Analysis & Optimization: Use data to identify opportunities for improvement and implement A/B testing on site elements, marketing campaigns, and user flows.
  • Collaboration & Project Management: Work directly with design and development teams to scope and launch new features, design updates, and custom functionality for the online storefront.

Requirements
  • Experience: Minimum of 3-5 years of experience in e-commerce, digital marketing, or brand management.
  • Technical Skills: Excellent understanding of the Shopify platform and its backend functions. Proficiency in e-commerce analytics tools.
  • Core Competencies: Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Exceptional project management and organizational skills.

Seniority Level
  • Mid-Senior level

Employment Type
  • Full-time

Industries
  • E-commerce

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