International E-commerce Marketing Expansion Specialist

1 day ago

Antipolo City, Calabarzon, Philippines beBeeMarketing Full time ₱1,200,000 - ₱1,500,000
Job Description

A highly experienced Marketing Director is required to drive our e-commerce business expansion into international markets, particularly the US and UK. As a strategic leader, you will develop and execute marketing strategies to scale our brand from 7-figure to 8-figure revenues.

This senior-level role is ideal for a visionary marketer with extensive e-commerce experience, who can leverage their expertise in brand development, paid advertising, email marketing, CRO, and data-driven decision-making to drive business growth.

You will lead our marketing strategy and execution, manage a small team, and eventually help build out a scalable marketing team to support our growth goals.

Key Responsibilities
  • Develop and execute marketing strategies to expand into international markets (US and UK).
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
Qualifications
  • Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
  • Strong knowledge of international markets, particularly the US and UK.
  • Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
  • Expertise in marketing analytics and data-driven decision-making.
  • Excellent leadership skills and a track record of managing or building marketing teams.
  • Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
  • Exceptional communication and collaboration skills.
Why This Opportunity?
  • Chance to take a pivotal role in our international growth journey.
  • Competitive compensation with the potential for increases as we scale.
  • A chance to shape the future of our marketing team and strategy.
  • Flexibility to work remotely while aligning with Australian business hours.

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