Digital Marketing Strategist
5 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Switch Connect Pty Ltd.
This is a full-time, permanent opportunity that will see you working 8 hours per day, Monday to Friday. You will be responsible for developing and executing social media marketing strategies to enhance our online presence, engage target audiences, and drive brand awareness.
Key Responsibilities- Manage and monitor social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create engaging and relevant content for social media platforms, including text, images, videos, and infographics.
- Develop and implement social media marketing strategies to achieve marketing objectives and business goals.
- Plan and execute paid social media advertising campaigns to drive traffic, conversions, and lead generation.
- Stay informed about social media trends, emerging platforms, and best practices.
- Work closely with the marketing team and other departments to integrate social media efforts with overall marketing initiatives.
- Bachelor's degree in marketing, communications, digital marketing, or a related field (advanced degrees or certifications may be preferred).
- Proven experience in social media marketing, with a track record of successful campaigns.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and social media advertising platforms.
- Strong writing and editing skills, with the ability to create compelling and error-free content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creativity and a keen eye for design and visual aesthetics.
- Excellent communication and interpersonal skills.
- Familiarity with SEO and digital marketing principles.
- Ability to work independently and manage multiple social media accounts.
- Knowledge of industry-specific trends and social media algorithm changes.
We offer a competitive salary of $60,000 - $80,000 per year, depending on experience, as well as a range of benefits including company events, health insurance, life insurance, opportunities for promotion, paid training, staff meals provided, and a 13th-month salary. Overtime pay is also available.
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