
Social Media Strategist
1 day ago
The ideal candidate will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand's overall goals.
Key Responsibilities:
- Content Creation & Scheduling: Develop engaging content, brief designers and editors, and schedule posts across various social media platforms.
- Paid Campaign Management: Run targeted ads on Meta, LinkedIn, TikTok, and other relevant platforms to increase brand awareness and drive engagement.
- Community Engagement: Respond to 100% of comments and direct messages in a timely manner, identify potential leads, and provide exceptional customer service.
- Analytics & Reporting: Track key performance indicators (KPIs) such as reach, click-through rate (CTR), return on ad spend (ROAS), and sales qualified leads (SQLs).
- Social Listening: Monitor industry trends, spot conversation opportunities, and develop buyer avatars to inform our social media strategy.
Requirements:
- 2+ years of experience in B2B, SaaS, or agency social media management.
- Excellent English copywriting skills, including writing hooks, CTAs, and captions.
- Experience in at least two ad platforms, such as Meta, LinkedIn, TikTok, and YouTube.
- Proficiency in editing tools like CapCut, Figma, Adobe Creative Suite, and Canva.
- Comfortable with analytics tools, including Google Analytics (GA4), platform insights, and Sprout/Hootsuite.
- Alignment with our core values: service, integrity, improvement, and community.
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