Digital Marketing Specialist
1 day ago
The role of a Digital Marketing Specialist is crucial in ensuring the success of our digital campaigns. Key responsibilities include monitoring and tracking performance metrics, identifying areas for improvement, and providing actionable insights to optimize ongoing campaigns.
- Key Performance Indicators (KPIs) analysis and reporting
- Actionable insights from data to optimize ongoing campaigns
- Platform and content performance analysis, including competitive landscape
- Strong understanding of media objectives and metrics
- Data correctness at all times
- Proper setup of paid campaigns based on media plan
- Daily tracking of performance for successful results
- Day-to-day operations of paid campaigns, proactive communication with Media Strategists
- Clear and timely communication with internal and external stakeholders as needed
- Flexible work arrangement, potentially requiring on-site work if necessary
- Fresh graduates welcome to apply
The ideal candidate is detail-oriented, analytical, and familiar with digital channels. Experience in media buying and campaign tracking is a plus.
Skill requirements:
- Excel or Google Sheets proficiency
- Basic programming skills (Python, JavaScript)
- Knowledge of advertising platforms (Google Ads, Facebook Ads)
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