
Retail Development Expert
2 weeks ago
The Retail Development Expert is responsible for driving business growth and profitability in the retail channel.
- Achieve sales and gross profit targets by translating channel strategies into specific sales objectives, programs, and action plans.
- Develop and assess different business models, distribution strategies, product-to-channel mix, policies, and processes for effective product distribution.
- Support the implementation of sales activities to contribute to overall sales performance.
- Develop, improve, and ensure effective execution of programs for the Retail channel.
- Manage the profit and loss (P&L) of the Retail channel and develop programs to boost performance.
- Continuously improve the effectiveness and efficiency of the retail channel to drive profitable growth.
- Co-develop marketing campaigns, Below-The-Line (BTL) and Trade programs to ensure reach and effective coverage.
- Manage OPEX and CAPEX of the sales channel.
- Build win-win business relationships with Retail partners to ensure product/service offering success.
- Co-develop in-house or traded products suited for each retail segment.
- Manage Modern Trade, Local Key Accounts, and General Trade channels.
- Demonstrate expertise in accounts buying processes, store-level operations, and store policies.
- Work closely with Merchandising Agencies and handle Merchandisers effectively.
- Analyze data using Microsoft Office applications for informed decision-making.
- Conduct regular field visits to retail locations for display and promotion checks.
- Must have Retail (Modern Trade) accounts management experience.
- Experience as a Distributor Specialist or with distributor management, particularly in industrial services or a similar fast-moving consumer goods (FMCG) environment, is a strong plus.
- Proficient in handling multiple priorities and meeting deadlines.
- Excellent communication and interpersonal skills.
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