Senior Lifecycle Marketing Professional

1 day ago

Cainta, Calabarzon, Philippines beBeeEmail Full time ₱1,000,000 - ₱1,500,000
Role Overview

We are seeking a highly skilled Email Marketing Manager to join our marketing team. In this role, you will oversee and optimize lifecycle marketing programs to meet business objectives while collaborating closely with creative and operational teams to ensure seamless campaign execution.

You will also serve as the main point of contact for execution teams, track performance metrics, and deliver actionable insights through detailed reporting.

Key Responsibilities:

  • Campaign & Program Management: Develop, test, deploy, and monitor emails (batch communications, triggered sends, and lifecycle journeys)
  • Oversee and optimize lifecycle marketing programs to achieve quarterly revenue targets
  • Design and execute experiments and A/B tests for one-off emails and longer journeys
  • Prepare production briefs for execution teams to implement campaigns

Stakeholder Collaboration:

  • Manage communication and alignment across teams (creative studios and operational partners)
  • Review creative assets and ensure alignment with campaign briefs
  • Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting
  • Partner with customer service to troubleshoot issues

Performance Analysis & Reporting:

  • Track and analyze program performance, preparing detailed reports and actionable recommendations
  • Monitor and optimize the performance of emails across key metrics
  • Configure dynamic content and test links, layout, and mobile/web rendering prior to launch
  • Pull campaign reports into Excel/Google Sheets

Requirements:

  • 3+ years of experience in lifecycle marketing, email, and CRM (mortgage/financial services experience a plus but not required)
  • Hands-on experience with marketing automation tools and analytics platforms
  • Strong project management skills with the ability to juggle multiple tasks
  • Experience in campaign development, creative briefing, and production workflows
  • Excellent analytical skills with a data-driven approach to decision-making
  • Strong written and verbal communication skills
  • Proficiency with relevant software and systems

Why You'll Thrive:

You will collaborate with a diverse, talented team, sharpen your skills with global clients, and make an impact in affiliate marketing.

We value your growth and recognize your contributions every step of the way.

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