Social Media and Content Strategist

2 weeks ago


Pasig, National Capital Region, Philippines JWay Group, Inc. Full time
Cybersecurity Content Creation Role

JWay Group, Inc. is seeking a skilled content creator to join our team as a Senior Social Media & Blog Specialist. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversion across our social media channels and blog.

Key Responsibilities:

  • Creating high-quality content, including blog posts, articles, social media posts, and thought leadership pieces, focused on cybersecurity topics relevant to our target audience in Asia.
  • Managing and growing our client's social media presence across multiple platforms, particularly LinkedIn.
  • Fostering a strong online community by engaging with followers, responding to comments, and participating in relevant cybersecurity discussions.
  • Developing and implementing a social media content strategy that aligns with our overall marketing goals and target audience.
  • Tracking and analyzing social media performance metrics to measure the effectiveness of content and campaigns.
  • Optimizing blog and social media content for search engines to improve visibility and drive organic traffic.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 4 years of experience in cybersecurity writing or content creation.
  • Proven experience managing social media platforms and understanding their best practices.
  • Excellent writing and editing skills with a strong B2B cybersecurity writing portfolio.
  • Ability to research and write on complex cybersecurity topics.
  • Experience using social media management tools.
  • Strong understanding of SEO and content optimization.
  • Excellent attention to detail and organizational skills.
  • Ability to work independently and as part of a team.
  • Fluency in English.
  • Experience working in the cybersecurity or technology industry is a must.


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