Social Media and Content Strategist
2 weeks ago
JWay Group, Inc. is seeking a skilled content creator to join our team as a Senior Social Media & Blog Specialist. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversion across our social media channels and blog.
Key Responsibilities:
- Creating high-quality content, including blog posts, articles, social media posts, and thought leadership pieces, focused on cybersecurity topics relevant to our target audience in Asia.
- Managing and growing our client's social media presence across multiple platforms, particularly LinkedIn.
- Fostering a strong online community by engaging with followers, responding to comments, and participating in relevant cybersecurity discussions.
- Developing and implementing a social media content strategy that aligns with our overall marketing goals and target audience.
- Tracking and analyzing social media performance metrics to measure the effectiveness of content and campaigns.
- Optimizing blog and social media content for search engines to improve visibility and drive organic traffic.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4 years of experience in cybersecurity writing or content creation.
- Proven experience managing social media platforms and understanding their best practices.
- Excellent writing and editing skills with a strong B2B cybersecurity writing portfolio.
- Ability to research and write on complex cybersecurity topics.
- Experience using social media management tools.
- Strong understanding of SEO and content optimization.
- Excellent attention to detail and organizational skills.
- Ability to work independently and as part of a team.
- Fluency in English.
- Experience working in the cybersecurity or technology industry is a must.
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