Digital Content Strategist
4 weeks ago
We are seeking a skilled and creative Content Marketing Strategist to develop and execute content strategies that engage target audiences, drive brand awareness, and generate leads.
Key Responsibilities:
- Develop comprehensive content marketing strategies that align with business objectives, target audience needs, and brand messaging.
- Oversee the creation of high-quality, engaging, and original content, including blog posts, articles, whitepapers, case studies, infographics, and videos.
- Conduct research to understand target audience preferences, behaviors, and pain points.
- Implement SEO best practices to optimize content for search engines.
- Develop and manage content distribution strategies across various channels.
- Monitor and analyze content performance using analytics tools.
- Work closely with internal teams to ensure alignment on content objectives and messaging.
- Develop strategies to promote content and drive audience engagement.
Requirements:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience as a content marketing strategist or similar role.
- Exceptional writing and editing skills.
- Proficiency in SEO best practices.
- Strong analytical skills.
- Excellent project management skills.
- Creative mindset.
- Strong organizational abilities.
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