Content Strategist

3 weeks ago

Manila, National Capital Region, Philippines Careers Full time
Messaging Strategist Job Description

We are seeking a skilled Messaging Strategist to join our team at EyeCarePro. As a Messaging Strategist, you will be responsible for crafting high-quality marketing content that resonates with our audience.

Key Responsibilities:
  • Create compelling headlines and body copy for web pages, blogs, articles, and social media posts.
  • Write formal medical articles and conduct research on relevant topics.
  • Review and refresh site content regularly to ensure it is optimized according to the latest SEO strategies.
  • Ensure all published content meets our standards for accuracy, grammar, tone, and quality.
  • Edit and polish existing content to improve readability.
  • Stay current on developments in the eye care field and generate new ideas.
  • Develop and implement data-driven strategies for marketing content.
  • Create engaging direct marketing materials to drive client engagement.
  • Execute effective email marketing campaigns.
Requirements:
  • 4+ years of marketing content writing experience.
  • Direct marketing experience is a plus.
  • Email marketing experience is preferred.
  • Detail-oriented and able to work well under pressure; knowledge in optometry/ophthalmology is a plus.
  • Ability to craft compelling, concise social media content using promotional language.
  • Excels at conversational, promotional, and formal writing.
  • Proven ability to communicate complex topics in relatable and understandable ways.
  • Well-versed in SEO and able to write high-quality content that passes the "Google Test."
  • Experience using content management systems and managing/editing websites (WordPress).
  • Advanced proficiency in Microsoft Office Suite (Word, Excel) and Google Drive (Documents, Sheets, etc.).
  • Well-organized, able to multitask, and possesses excellent time management skills.
  • Strong research skills are a must.
  • Bachelor's degree in journalism, communication, marketing, or a relevant field.
  • Experience in medical content writing is an asset.

As a Messaging Strategist at EyeCarePro, you will be part of a team that champions a culture of continuous learning, innovation, and improvement. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

If you are a skilled content writer with a passion for messaging and marketing, we encourage you to apply for this exciting opportunity.

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