Digital Innovation Manager

2 days ago

San Juan, National Capital Region, Philippines beBeeMarketing Full time $60,000 - $90,000
Key Digital Growth Role

LemFi is transforming cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions.

We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions.

Our vision: To build the first full-stack financial services hub for the world's immigrant population.

Job Requirements

You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble, yet uplifting attitude alongside a diligent sense of work ethic.

The teams here at LemFi are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

The Key Responsibilities

The Digital Growth Specialist will be a remote position within LemFi's Marketing team. In this role, you will focus on paid acquisition channels, managing, optimising, and reporting on campaigns.

  • Responsible for the ads purchasing of our app through Facebook / Google / Tik Tok and other paid channels
  • Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI, etc.
  • Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users
  • Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way
  • Keep track on latest industry trends, keeping a close eye on competitors
  • Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada.
  • Develop and manage a B2B partnership network to drive online growth
  • Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies
  • Conduct market research to identify current and potential customer needs and trends;
  • Support and collaborate with various teams within the company to plan and execute marketing campaigns;
  • Engage in cross-functional responsibilities and assist the team where needed.

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