
Senior Business Insights Specialist
9 hours ago
The Marketing Analyst will play a crucial role in shaping marketing strategies and establishing best practices for analytics.
This includes preparing key performance indicators, pricing reports, and product performance analysis to inform strategic decisions.
- Data mining and analysis of complex data sets to identify trends and patterns
- Reviewing and analyzing all marketing efforts to identify successful elements and improve ad performance
- Developing actionable insights and formulating strategic direction of marketing efforts
- Identifying customer trends and recommending data-driven responses to guide strategy and decision making within the organization
- Conducting quantitative analysis and statistical modeling to support marketing decision making
To be considered for this role, candidates should possess:
- Bachelor's degree in a quantitative or analytical field required. Master's degree preferred
- 4+ years of relevant work experience in an analytical role
- Advanced problem-solving skills with ability to analyze large data sets
- Hands-on experience with advanced SQL and Excel
- Experience manipulating large data sets and statistical modeling through R or Python
- Strong mathematical, statistical, and data mining skills
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