Digital Campaign Specialist

1 day ago

Caloocan City, National Capital Region, Philippines beBeeMarketing Full time ₱4,000 - ₱6,000
Develop Email Marketing Strategies

We seek an Email Marketing Strategist to craft tailored marketing solutions for clients.

Job Purpose:

The Email Marketing Strategist will develop and implement data-driven marketing strategies to ensure a positive client experience and maximize campaign performance.

Key Responsibilities:
  1. Collaborate with clients to understand their business needs and objectives.
  2. Strategize, formulate, and execute email, SMS, and other retention marketing strategies.
  3. Communicate insights and reports on performance.
  4. Develop and maintain strong client relationships to enhance client experience.
  5. Work with the Client Strategy Manager to manage multiple client accounts.
  6. Collaborate with the Activations team to ensure strategy alignment and clear instructions.
  7. Upsell and cross-sell additional services to clients.
  8. Share industry insights with marketing to position the company as a thought leader.
Key Outcomes & Accountabilities:
  1. Strategy Development: Create and implement effective marketing strategies.
  2. Account Management: Manage retention marketing programs for multiple brands.
  3. Client Understanding: Deeply understand client needs and translate into strategies.
  4. Performance Tracking: Analyze data to optimize campaign performance.
  5. Client Communication: Share insights and plan for development.
  6. Team Alignment: Ensure the Activations team is aligned with overall strategy.
  7. Service Expansion: Upsell and cross-sell services to increase revenue.
  8. Thought Leadership: Provide industry insights to enhance reputation.
KPIs:
  1. Client Retention Rate
  2. Client Satisfaction (NPS)
  3. Campaign Performance (Email Revenue, Open Rate, etc.)
  4. Account Growth (Net Revenue Retention)
  5. Team Collaboration (Activations Feedback)
  6. Client Advocacy (Public Reviews, Case Studies)

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