Customer Experience Strategist

2 days ago

Davao City, Davao, Philippines beBeeMarketing Full time ₱500,000 - ₱750,000

About our mission

We are a digital-first company driven to empower the everyday woman and inspire self-confidence.

We are Southeast Asia's leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia, and a retail franchise in Cambodia. In addition, we have also expanded into international markets.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles.

Our goal is to work towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community, and experiences.

The role

We're seeking a strategic, results-driven CRM Manager to lead our customer relationship strategy.

This leader will play a key role in driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

This manager will bring our loyalty and referral programs to life by leveraging customer insights to create exciting perks, irresistible rewards, and memorable experiences that keep our community coming back for more.

Main Responsibilities

Customer Relationship Strategy

  • Develop the strategy and lead execution of the CRM strategy across channels (e.g. lifecycle email, Whatsapp)
  • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution.
  • Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
  • Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation.

Customer Insights

  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
  • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.

Team Leadership

  • Own overall CRM KPIs, including new customer acquisition, retention, and engagement.
  • Lead and coach the CRM team, managing performance, goal setting, and capability development.
  • Manage the CRM team's resource allocation to ensure alignment with strategic priorities.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business or a related field.
  • Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
  • With proven experience leading a team
  • Candidates with SQL capabilities will have an added advantage

Benefits

  • Flexible Work Arrangement
  • Comprehensive corporate insurance
  • Learning and Career Development
  • #TeamLB perks

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