Marketing Development Manager

1 day ago

Province of Palawan, Mimaropa, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Job Description:

This role is responsible for driving tenant demand and reducing vacancy across a premium residential portfolio in Wellington. The successful candidate will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments.

Key Responsibilities:
  • Build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok
  • Define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion
  • Set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings
  • Integrate campaign flows with viewing software and CRM to ensure leads are routed and tracked
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration
Required Skills and Qualifications:

The ideal candidate will have at least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets. They should be hands-on with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads, and proficient with GA4, Looker Studio, and UTM discipline to measure the full funnel.

Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience, are essential. Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued. Excellent English communication skills for briefs, reporting, and stakeholder updates are required.

Reliable internet, suitable hardware, quiet environment, and quality microphone/headset are necessary for this role.

Benefits:
  • Competitive salary
  • Direct contract with a growing business
  • Growth potential as the company scales
Additional Details:
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Other
  • Industry: IT Services and IT Consulting

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