Digital Engagement Specialist
7 days ago
We are seeking an exceptional Senior Care Social Media Expert to connect with families, recruit skilled caregivers, and share our mission of providing quality in-home senior care. This role combines digital marketing expertise with strong organizational abilities to support both external communications and internal operations.
The ideal candidate will have a strong passion for creating engaging content that resonates with diverse audiences, excellent organizational skills, and the ability to work effectively in a fast-paced environment.
Responsibilities- Develop, schedule, and post meaningful content across various social media platforms.
- Coordinate paid campaigns to drive client outreach and caregiver recruitment goals.
- Respond promptly and professionally to messages, comments, and inquiries on social media platforms.
- Maintain a content calendar aligned with seasonal campaigns and community events.
- Monitor and analyze social media performance metrics, sharing insights with leadership.
- Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
- At least 2 years of experience in social media management, administrative support, or similar hybrid roles.
- Proven track record of creating engaging social media content and growing online communities.
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