Digital Marketing Strategist
2 weeks ago
About the Role
The Digital Marketing Manager will be responsible for leading the development and implementation of our company's digital marketing strategy, focusing on enhancing our online presence, driving traffic, and increasing conversions. This role involves planning, executing, and optimizing online campaigns across various digital channels.
Key Responsibilities
- Develop and implement strategies to increase online traffic to our company's website.
- Manage and optimize digital marketing campaigns across multiple channels, including paid search, SEO, and PPC.
- Plan and execute social media strategies to enhance brand visibility and engagement.
- Manage online brand and product campaigns to increase brand awareness and customer engagement.
Website Management & Optimization
The Digital Marketing Manager will oversee the redesign and continual improvement of our company website, focusing on usability, design, content, and conversion rates. This includes tracking and analyzing website traffic and conversions, and implementing necessary improvements to enhance user experience and achieve marketing goals.
Content Development & SEO
The Digital Marketing Manager will develop high-quality, SEO-optimized content for online platforms to improve search engine rankings. This includes managing relationships with other websites for quality backlinks to boost SEO, and utilizing keywords effectively to improve search engine visibility and drive organic traffic.
Campaign Management & Analytics
The Digital Marketing Manager will plan and control the budget for all digital marketing activities. This includes evaluating and utilizing customer research, market conditions, and competitor data to refine strategies, monitoring and analyzing campaign performance, and using insights to optimize efforts and achieve desired outcomes.
Email Marketing
The Digital Marketing Manager will design and execute email campaigns, integrating with other digital channels to ensure cohesive messaging. This includes managing email lists, segmenting audiences, and tracking campaign performance to maximize effectiveness.
Social Media Management
The Digital Marketing Manager will develop and maintain social media profiles on platforms such as Facebook, Twitter, and LinkedIn. This includes crafting and sharing engaging content, monitoring interactions, and managing the company's online reputation.
Reputation Management
The Digital Marketing Manager will monitor and respond to online reviews, comments, and feedback. This includes highlighting positive comments and managing negative feedback to maintain a positive brand image.
Requirements
- Bachelor's degree in Marketing or a related field.
- Certification in SEO SEM or an equivalent is preferred.
- Proven experience managing PPC, SEO, and affiliate marketing programs.
- Strong understanding of current digital marketing concepts, strategies, and best practices.
- Experience in e-commerce, SEO, PPC, email marketing, and social media management.
- Previous experience in a similar digital marketing role, with a track record of driving online growth.
Work Schedule
Monday to Friday: Onsite
Salary Range
Php 50,000 - Php 60,000 (gross pay)
Benefits
Health Maintenance Organization (HMO): Coverage of up to Php 100,000 (available upon regularization)
Leave Credits:
Sick Leave: 5 days
Vacation Leave: 15 days (prorated for the calendar year)
Birthday Leave: 1 day (available after one year of service)
Financial Assistance
Probationary Employment: Php 3,000
Regular Employment: Php 5,000
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