Digital Marketing Specialist
6 days ago
Responsibilities
As a Digital Marketing Specialist, you will execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns. You will track, report, and analyze website analytics and PPC initiatives and campaigns, manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies. You will also optimize copy and landing pages for search engine marketing, perform ongoing keyword discovery, expansion, and optimization, research and implement search engine optimization recommendations, research and analyze competitor advertising links, and work with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
Working with Social Media Team
You will work with the Social Media team to drive SEO in content creation and content programming. You will recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords, conduct keyword research, install Google Analytics and Search Console on your website, evaluate the content quality and remove low-quality pages, identify and fix major crawler errors, measure website uptime and page speed, implement on-site SEO for webpages, conduct Off-site SEO strategies including topic strategy, content submission, and backlinking, implement local SEO and optimize the Google My Business Page, and monitor website analytics and evaluate website ranking on a daily, weekly, monthly, and yearly basis.
Benefits
We offer part-time (20hrs/week) or full-time (40hrs/week) positions, earning up to $1500/month, with a monthly profit share, HMO & PTO provided, and a 5-10 minute interview. This is a 100% remote work opportunity, and you can use a mobile phone with earphones for application and initial interview.
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