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Advertising Specialist

1 week ago

Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time
About Us:

Gingersnaps is a company that values creativity, fun, and quality. Our goal is to create a brand that resonates with both kids and parents by offering high-quality children's apparel. To achieve this goal, we need a skilled Marketing Officer who can develop and execute marketing strategies that amplify our brand, drive sales, and increase customer engagement.

Key Responsibilities:
• Develop and execute comprehensive marketing plans to amplify the Gingersnaps brand
• Conduct market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns
• Collaborate with the creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media
• Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising
• Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts

Requirements:
• 3+ years of experience in marketing, with a focus on brand management, digital marketing, and campaign development
• Strong leadership skills, including managing a team of creative professionals like copywriters and graphic designers
• A flair for creating child-friendly and engaging content that speaks to families and enhances the Gingersnaps brand
• Comfort with analytics tools and reporting, focusing on tracking performance and optimizing campaigns
• A genuine interest in children's apparel and a desire to help build a brand that resonates with both kids and parents
• Ability to work collaboratively and thrive in a fast-paced, dynamic environment