Digital Marketing Operations Specialist

1 day ago

Cavite City, Calabarzon, Philippines beBeeMarketer Full time ₱5,000 - ₱7,000
Key Role

We're seeking an experienced Marketing Operations professional who excels in building, optimizing, and managing complex marketing systems and workflows. This role requires collaboration with Sales and Marketing teams to ensure seamless integration of tools like HubSpot, Salesforce, Google Analytics, and more.

The ideal candidate is a detail-oriented system thinker who thrives in working behind the scenes to streamline processes and drive business impact. The selected candidate will play a crucial role in automating tasks, improving lead flow, and delivering actionable data insights.

Why Us?

We offer competitive compensation packages, comprehensive benefits, and opportunities designed to support your growth, wellbeing, and performance:

  • Competitive hourly rate – recognize expertise
  • Comprehensive healthcare package – prioritize health and wellbeing
  • Generous paid time off + US Federal holidays off – enjoy well-deserved rest
  • Anniversary bonuses – celebrate milestones
  • Annual merit increase – reward consistent performance
  • Attendance incentives – reliable employees reap rewards
Responsibilities
  1. Own the Marketing Tech Stack: Administer and optimize integrations, tracking, and system performance for HubSpot, Salesforce, Google Analytics, Tag Manager, Gravity Forms, and more.
  2. Automate & Streamline: Build and implement workflows for lead scoring, routing, lifecycle stages, and campaign processes to minimize manual work and maximize efficiency.
  3. Campaign Tech Support: Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  4. Lead Management & Attribution: Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms to deliver actionable insights.
  5. Reporting & Insights: Design and build dashboards and reports using Sheets, Looker, or Hex to monitor marketing KPIs and identify opportunities for optimization.
  6. A/B Testing & Funnel Improvements: Run tests across emails, pages, and flows to boost conversions and funnel performance.
  7. AI & Tooling: Explore and integrate tools like Clay, Zapier, and built-in AI features to enhance automation and personalization.
Requirements
  • 4+ years in Marketing Ops, ideally in B2B SaaS or a fast-paced startup environment
  • Expertise in HubSpot, Salesforce, Google Analytics, Google Tag Manager
  • Strong skills with Google Sheets or Excel (pivot tables, formulas, etc.)
  • Familiarity with lead workflows, scoring, segmentation, and attribution
  • Excellent problem-solving, detail orientation, and communication skills
  • Comfortable using project tools like Notion
  • Familiarity with A/B testing and performance optimization
Success Metrics

30 Days: Understand the business, tech stack, and how systems connect.

60 Days: Actively improve workflows and manage data operations.

90 Days: Confidently own systems, fix issues, and ship improvements.

Key tools: Slack, Gmail, Zoom, HubSpot, Salesforce, Notion, Clay, Hex, Google Analytics, Google Sheets, Gravity Forms, Looker

Job Details
  • Seniority level: Not Applicable
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Staffing and Recruiting

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