Hospitality Digital Leader

2 weeks ago


Cebu City, Central Visayas, Philippines Universal Hotels and Resorts, Inc. Full time

Job Description

The Digital Marketing Manager role at Universal Hotels and Resorts, Inc. involves developing and executing comprehensive hotel digital marketing strategies, analyzing customer behavior, and optimizing marketing efforts accordingly.

Key Responsibilities

  1. Develop and execute digital marketing campaigns across multiple channels, including SEO/SEM, email, social media, and display advertising.

  2. Evaluate emerging technologies and provide thought leadership on adoption opportunities.

  3. Collaborate with internal and external teams to drive business growth through digital marketing initiatives.

  4. Analyze customer behavior and optimize marketing efforts accordingly.

  5. Maintain up-to-date knowledge of industry trends and best practices in online marketing and measurement.

Requirements

  • More than five years of experience in digital marketing, preferably in the hospitality industry.
  • Demonstrable experience leading and managing digital marketing campaigns.
  • Able to work in a competitive environment.
  • Strong analytical skills and data-driven thinking.
  • Highly creative with experience in identifying target audiences and devising engaging digital campaigns.

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