Expert Digital Marketing Specialist

1 week ago

Hagonoy, Central Luzon, Philippines beBeeDigital Full time ₱450,000 - ₱900,000
Job Opportunity

We are seeking a highly skilled and proactive Digital Marketing Specialist to collaborate with us on a freelance or contract basis. As part of our strategic team, you will support high-impact digital campaigns across various industries.

This role is ideal for individuals with a proven track record of executing comprehensive digital marketing strategies from audit to implementation.

Key Responsibilities:
  • Initial Audit & Strategy:
    • Conduct thorough technical, on-page, content, and backlink profile audits.
    • Perform competitor analysis, including keyword gaps, backlink profiles, and content opportunities.
    • Carry out keyword research aligned with user intent and business goals.
    • Review historical performance and identify areas for improvement.
    • Audit current tracking and analytics setup.
  • Digital Optimization:
    • Optimize meta data, titles, descriptions, headers for CTR and rankings.
    • Improve existing content for keyword integration, readability, and user experience.
    • Review and implement enhancements to meet best practices standards.
    • Refine URL structures, optimize images and videos, and implement schema markup.
    • Develop and implement internal linking strategies.
  • Technical Optimization:
    • Improve website speed and Core Web Vitals (CWVs).
    • Ensure mobile responsiveness and optimization.
    • Optimize and submit sitemaps, manage crawl errors.
    • Address broken links, implement canonical tags, and resolve HTTPS issues.
  • Local & Off-Page SEO:
    • Manage and optimize Google Business Profiles, local citations, and directory listings.
    • Ensure NAP consistency across platforms.
    • Identify link-building opportunities, analyze competitors' backlink strategies.
    • Create and optimize location-specific pages and apply local schema markup.
  • Analytics, Strategy & Reporting:
    • Analyze performance through Google Analytics, Search Console, Looker Studio.
    • Identify and disavow toxic backlinks.
    • Monitor industry trends, search algorithm updates, and performance patterns.
    • Uncover and prioritize digital barriers and high-impact opportunities.
    • Present actionable recommendations aligned with specific business goals.

Our ideal candidate has 3+ years of hands-on digital marketing experience and a strong understanding of technical, on-page, off-page, and local SEO.

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