Senior Digital Marketing Specialist

3 days ago

Quezon City, National Capital Region, Philippines beBeeDigital Full time ₱3,000 - ₱5,500

This is a highly sought-after Digital Marketing Professional position that requires exceptional skills in paid advertising, email marketing automation, and B2B marketing.

Key Responsibilities:
  • Paid Digital Advertising:
    • Develop strategic paid digital campaigns (Google Ads, LinkedIn Ads, etc.) to drive qualified leads.
    • Conduct thorough competitor analysis for paid search campaigns.
    • Create compelling ad copy and collaborate with designers to develop visual assets.
    • Maintain daily campaign performance, adjust bidding strategies, and optimize budgets.
  • Email Marketing & Automation:
    • Design and implement targeted email marketing campaigns across the customer lifecycle.
    • Create automated email sequences for lead nurturing and client retention.
    • Enhance email deliverability and engagement through template design and segmentation.
    • Personalize campaigns based on audience behavior and preferences.
  • Conversion Rate Optimisation:
    • Analyze website and landing page performance to identify opportunities for improvement.
    • Design and conduct A/B tests across digital channels to optimize conversion rates.
    • Streamline conversion funnels from initial click to qualified lead.
    • Collaborate with web development teams to improve landing pages and user experience.
  • Budget Management & ROI Optimisation:
    • Optimize digital advertising budgets to ensure efficient spend allocation.
    • Track key performance indicators (KPIs) such as cost per lead, customer acquisition cost, and return on ad spend.
    • Scale high-performing channels and explore new advertising opportunities.
  • Marketing Coordination:
    • Assist with webinar and events coordination.
    • Brief designers, web developers, and cross-functional teams on marketing requirements.
    • Support other marketing-related tasks as needed.

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