Marketing Data Insights Expert
6 days ago
Artefact offers a unique opportunity to grow professionally and personally as a Data Analyst. Our team of experts provides data consulting and data-driven digital marketing services to clients worldwide, leveraging deep AI expertise.
We prioritize innovation, collaboration, and employee development, fostering a culture that empowers individuals to excel in their roles.
This role requires creating a tagging plan, performing audit reports, and analyzing web performance using KPIs and PIs. To succeed, you'll need proven knowledge of web analytics platforms, tag management systems, and data management platforms.
- Design a tagging plan using analytics tools
- Conduct web analysis studies (client journey, landing page, channels ROI)
- Monitor web analytics metrics (Activation, UX/CRO, tracking, trafficking)
- Closely collaborate with Media & Activation, Creation, Consulting, Data Science and Data Infrastructure teams
The ideal candidate has 2-4 years of experience in digital marketing, preferably with big client accounts, and holds an academic level of education (Bachelor or Master).
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